Alcohol addiction treatment firm caught by Federal Trade Commission disclosing health data for advertising…
April 12, 2024
If there is any doubt about the value of health data and the importance of maintaining strict security look no further than the Federal Trade Commission’s (“FTC”) action against Monument Inc, a New York based alcohol addiction center for selling its users personal health data to, amongst others, Meta and Google without their consent. Under the agreed consent order Monument is banned from disclosing health data for advertising and must obtain consent before sharing for any other purpose. That however is only the tip of a very big administrative iceberg that Monument has to navigate around. The FTC, as per its usual practice, has set down obligations for implementing procedures and taking action and being monitored by an assessor. The enforceable undertakings are far better drafted and more encompassing that those, few, undertakings issued by the Information Commissioner. They are useful to read because they contain clauses that could be incorporated into contracts, terms of settlement and, perhaps if the Information Commissioner became more active, the regulator could use.
The statement from the FTC provides:
The Federal Trade Commission has taken action against an alcohol addiction treatment service for allegedly disclosing users’ personal health data to third-party advertising platforms, including Meta and Google, for advertising without consumer consent, after promising to keep such information confidential.
As part of a proposed order settling the FTC allegations, New York-based Monument, Inc. will be banned from disclosing health information for advertising and must obtain users’ affirmative consent before sharing health information with third parties for any other purpose. Read the rest of this entry »