Federal Trade Commission finalises changes to the Childrens Privacy Rule so as to limit companies ability to monetise children’s data
January 31, 2025
The United States has quite an effective child privacy protection law, the Children’s Online Privacy Act. It also has a very sophisticated data broking and analytic industry. And some businesses have no problem in collecting data on children to assist in marketing products and services. The Federal Trade Commission has announced changes to Children’s Online Privacy Protection Rule which sets new requirements about the collection, use and disclosure of childrens’ personal information, requires parents to opt in to the third party advertising and places limits on data retention.
The United States and the European Union are far ahead of Australia when it comes to dedicated privacy protection. The E Safety Commissioner provides some regulatory assistance but it is not focused enough on privacy. In the amendments to the Privacy Act 1988, the Privacy and Other Legislation Amendment Bill 2024, passed late November last year the Commissioner will develop a a Children’s Online Privacy Code to better protect children from a range of online harms. That Code will take effect in 2 years.
The media release from the FTC provides:
The Federal Trade Commission finalized changes to the Children’s Online Privacy Protection Rule to set new requirements around the collection, use and disclosure of children’s personal information and give parents new tools and protections to help them control what data is provided to third parties about their children.
The final rule requires parents to opt in to third-party advertising and includes other changes to address the emerging ways that consumers’ data is collected and used by companies, and particularly how children’s data is being shared and monetized. Read the rest of this entry »