Qantas data breach saga continues apace..moving to commentary
July 10, 2025
The Qantas data breach saga is following a predictable trajectory largely due to a poor initial response to the data breach. The coverage has moved, having begun that transition yesterday, from the data breach itself to the impact on the customers, continuing problems with communication and possible compensation. As the story has developed victims or just upset customers coming forward to provide colour and put Qantas in an even poorer light. The stories are widespread including the Australian’s Qantas cyber incident: frequent flyers, customers await update on stolen data with the SMH’s Qantas hack will haunt affected customers for a long time, experts warn and Qantas hack victims could get compensation, say experts and ABC’s Qantas data breach: questions remain. And as with data breaches where there are internal issues, and a poorly management data breach response, the leaks come thick and fast. As Crikey demonstrates with ‘This isn’t a one-off glitch’: Qantas pilots blast airline over data hack of 6 million customers.
The coverage demonstrates how important it is for companies to move quickly and transparently to respond to a data breach. It also highlights the poor understanding of privacy law based on some of th claims made. The Qantas data breach saga is a lesson in how not to respond to a data breach.
The SMH’s Qantas hack victims could get compensation ay experts highlights the sketch understanding of how civil penalty proceedings operate and what options are available for seeking compensation. The story accurately sets out the maximum penalty the Federal Court could impose if a civil penalty action were brought under section 13H of the Privacy Act 1988. But that does not equate to compensation to consumers. It is a penalty. Whether the Privacy Commissioner distributes whatever penalty imposed if unknowable. Given that, Dr Srivastava’s quoted statement as to how the Privacy Commissioner operates is confusing. A more likely route for compensation would be a class action alleging various common law causes of action and potentially statutory claims. It is possible but difficult to consider using the new statutory tort of serious interference with privacy. It would be necessary to show that Qantas’ conduct was reckless. provides:
Qantas customers affected by the data hack could ultimately be entitled to compensation if the airline were found to have breached passenger privacy, experts say.
A week after Qantas disclosed the loss of data of up to six million customers, consumer law experts say the airline could ultimately face penalties, if a series of conditions are met.
Qantas detected unusual activity on a “third-party platform” used by the airline’s contact centre in Manila early last week, prompting an investigation, which determined customer names, email addresses, phone numbers and birthdates, as well as frequent flyer numbers had been accessed, through a third-party vendor to Qantas.
The airline disclosed the breach, which has been suspected to be the work of a criminal cybergang called Scattered Spider.
On Monday, Qantas said “a potential cybercriminal has made contact” with the airline, saying it was “working to validate” the communication. Cybersecurity officials fear the data could ultimately be used as ransom.
The uncertainty over the status of customer data highlights the volume of data held by Qantas.
Maurice Blackburn class action lawyer Lizzie O’Shea, who specialises in privacy issues, said: “Qantas is a holder of a very significant amount of consumer information, involving huge amounts of data that are used for all sorts of purposes, including profiling consumer behaviour.”
Australian privacy law requires an entity to take reasonable steps to protect customers’ information from misuse and unauthorised access.
The use of the data “may not meet the standards of what most people expect for the way the data is collected and how it’s used,” O’Shea says.
There is no “social license for companies to collect huge amounts of data”, especially as polls show the public continues to show a preference for stronger data protections, she says.
“For that reason, these kinds of data breaches are hugely illuminating for the public. They act as a lightning rod for consumer frustrations, which are usually accompanied by a call for governments to enact stronger privacy laws.”
It’s understood that following the high-profile and damaging hacks of Medibank Private and Optus in 2022, Qantas purged old customer data.
Monash Business School Department of business law academic Dr Aashish Srivastava said: “Under the Privacy Act, if there is a data breach and the customer complains to the Office of the Australian Information Commissioner, and after an investigation the OAIC finds there were privacy breaches by Qantas, as part of that, the OAIC can give the consumer some kind of remedy for any loss or damage suffered as a result of the privacy breach.”
Under the Privacy Act, the watchdog can impose a range of civil penalties, from a maximum of $2.5 million for an individual and up to $50 million for a company. Optus and Medibank were the target of class actions following their damaging losses of customer data during separate hacks. The privacy watchdog also took civil action against Medibank.
The watchdog conducted a routine review of Qantas’ frequent flyer data management in 2017, finding that while all “personal information is stored in Australia, Qantas frequent flyer use several offshore customer service centres”.
At the time, Qantas conducted “overseas contract staff background checks” and put provisions in employee contracts “related to the handling of personal information”, the OAIC said.
The watchdog in 2019 recommended in the assessment that the Qantas frequent flyer program “develops and implements a privacy management plan that sets out specific goals and objectives for its privacy management with consideration of the specific issues that apply to its operations”.
The Notifiable Data Breaches scheme requires companies to notify the Office of the Australian Information Commissioner and customers “at risk of serious harm from … a data breach”.
Cybersecurity expert Lani Refiti, from national security firm Azcende, said that if a ransom were sought at this point, Qantas’ corporate and government-led cyber response team would have to be in discussions with the attackers.
Qantas is investigating after it was contacted by a suspected cyber criminal days after a major hack.