Choice has formally complained to the Australian Information Commissioner about the use of Facial Recognition by Kmart, Bunnings and the Good Guys. Itnews has covered the story in Australian retailers named in facial recognition complaint.
Choice’s announced the complaint by media release which provides:
CHOICE has asked the Office of the Australian Information Commissioner to investigate Kmart, Bunnings and The Good Guys for potential breaches of the Privacy Act (1988). CHOICE is concerned that the retailers’ practices related to their use of facial recognition technology pose significant risks to individuals. The social and economic risks include invasion of privacy, misidentification, discrimination, profiling and exclusion, as well as vulnerability to cybercrime through data breaches and identity theft.
Key issues
CHOICE has concerns with the retailers’ practices for two main reasons:
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- Lack of notice and consent in the collection of sensitive information. The retailers’ use of online privacy policies and small signage in store as the key mechanisms to provide notice and obtain consent from individuals about the collection of their sensitive information is insufficient and non-compliant.
- The stated business purpose is disproportionate to the privacy harms posed to individuals. The retailers’ large scale collection and use of their customers’ sensitive information significantly invades the privacy of its customers. It is a disproportionate response to the risk of theft and anti-social behaviour in stores.
Choice has also made public the 16 page formal complaint. It is comprehensive and refers to the Determination by the Information Commission against Clearview AI (Commissioner initiated investigation into Clearview AI, Inc. [2021] AICmr 54). It is quite an impressive document.
Choice alleges that the Kmart, Bunnings and the Good Guys breach the following Australian Privacy Principles (APPs):
APP 1.3 – have a clearly expressed and up-to-date APP Privacy Policy about how the
entity manages personal information;
? APP 3.3(a)(ii) – only collect ‘sensitive information’ where it is reasonably necessary;
? APP 3.3(a) – only collect ‘sensitive information’ with consent;
? APP 3.5 – only collect personal information by lawful and fair means; and
? APP 5.1 – take reasonable steps to notify an individual of the APP 5 matters or to
ensure the individual is aware of those matters.
As a prelude to the publishing its findings Choice undertook a survey of 1000 Australians about their awareness of facial recognition technology and found:
- 76% of respondents didn’t know retailers were using facial recognition.
- 83% of respondents think retail stores should be required to inform customers about the
use of facial recognition before they enter the store.
- 78% expressed concern about the secure storage of faceprint data.
- 65% are concerned about stores using the technology to create profiles of customers
that could cause them harm.
That is a very clever move.
Regarding the potential breaches :
APP1
Choice argues
- retailers’ privacy policies (Appendix B) do not clearly express how the entities manage personal, including sensitive, information obtained through use of facial recognition technologies
- retailers were not forthcoming on how they manage sensitive information obtained through facial recognition technologies. There is a reluctance by the retailers to be clear, transparent and upfront about their privacy practices
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